Frequently asked questions
Why do we juice?
Eating a plant-based diet is linked to lower risk of heart disease, stroke and some cancers. But only 1 in 10 of us gets our daily recommended 5-7 servings of vegetables and fruit. Juicing is a tasty and easy way to add more fresh produce to your diet. Juicing a variety of vegetables and fruit provides more vitamins and nutrients than eating just one type of produce, flooding the body with micronutrients that are easily digestible, so your body will get more of what it needs.
Juice is a really easy way to get kids to take in their vegetables too, especially the green vegetables such as spinach and kale.
What does cold-pressed mean and what's the hype about?
Making cold-pressed juice is a two-step process. The first stage is to shred the fruits and vegetables into a pulp. Typically the shredding process uses a steel rotating disc. Produce is loaded into a large hopper feeding tube and typically falls into a filter bag. The second stage is the hydraulic press; this exposes the shredded produce to high pressure between two plates. The pressure causes the juice and water content from the produce to drip into a collection tray below, leaving behind the fibre content in the filter bag. The fibre left behind is generally composted, recycled in food products or discarded. We compost all our pulp and peelings at LMJC, so nothing is wasted.
We believe the cold-press process makes healthier, better quality juice than centrifugal juicers, which are the cheaper juicers used primarily at home. This is because the enzymes in fruits and vegetables are most active at around 37°C, or body temperature and are denatured when temperatures rise much above that 37°C threshold. Centrifugal juicers use a blade which heats and oxidizes the produce, breaking down those vital nutrients and enzymes, causing the juice to be less nutritious and decreases its lifespan.
Auger juicers are excellent at juicing fruit but have problems with fibrous veggies like kale and celery which have to be chopped into very small pieces or they get wrapped around the auger, requiring you to stop and strip the juicer apart. That can slow down the process considerably.
We've used all three types of juicers at Little Mississippi Juice Company and our main juicer is a two-stage hydraulic press juicer from Pure Juicers. The produce is ground and pressed slowly, producing little heat, keeping the highest amount of the raw enzymes alive in the juice. It makes great juice, with less pulp and better taste than the juices made with the other juicers.
How long does cold-pressed juice keep for?
Cold-pressed juice is best consumed when it's fresh, it should always be refrigerated and should be consumed within three days of purchase (for fresh juice).
Most juices you can buy in the grocery stores are shelf-stabilized using a process called HPP or high-pressure processing which sterilizes by applying a very high amount of pressure in order to extend shelf life up to ten times its natural life. This pressure inactivates microorganisms and therefore removes some of the health benefits of the juice.
Pasteurization is even worse as it heats the juice and kills all the micronutrients.
We do not use HPP or pasteurization to preserve our juices.
Our juices are raw, nutrient-dense and highly nutritious and we extend their life by freezing the juice as soon as its made.
Frozen juice can be defrosted in the fridge overnight. Once it's defrosted it tastes as if it were just made - and it should be treated like freshly pressed juice. So we recommend you always refrigerate and that you drink it within three days of thawing.
We also make fresh juice to order. Again, it should be kept refrigerated and should be consumed within three days.
How much juice is good for me?
It depends on how much sugar is in the juice. We've worked hard to make great juices that mix fruit and vegetables in tasty ways and we recommend you focus on juice that has a higher concentration of vegetables to fruits.
Think of it this way. If you eat a piece of fruit, you're eating the whole fruit, maybe the skin, the flesh, possibly even the seeds, so you're getting a lot of fibre in addition to the nutrients in the juice. You're probably not going to eat three or four of those pieces of fruit, since the fibre adds bulk and fills you up. However, if you extract the juice from those three or four fruits then you can chug that juice down without filling up. That's a lot of sugar without the fibre.
Now, contrast that with a vegetable-rich juice. Veggies aren't as sweet because they contain less sugar so a pure vegetable juice can be a bit hard to drink. However when we make a mixed juice with veggies and fruits, we get a fabulous-tasting juice that provides a larger variety of micronutrients to fuel your body than juice from just one type of produce.
Even if you drink juice, we still recommend you eat lots of fresh fruits and veggies, so you take in enough fibre to keep everything running smoothly.
Any other questions? Email us at firstname.lastname@example.org.